Descripción
Traveling Business & MICE
Sumary · no.3
MICE & business travel
Key insights into the MICE sector.
MICE destinations
• Cities, infrastructure and strategies.
• National MICE destinations.
• International MICE destinations.
Hospitality & experiences
• AI enters the meeting rooms.
• Hotels geared towards meetings.
• Spaces that redefine the concept of meetings.
• Sector news.
• Independent hotels & spaces.
Communication & strategy
• The importance of how to tell the story of a destination.
• Interview with Sara Díez, director of Munka.
Transport / Connectivity
• Rising fuel prices reopen the debate on costs and efficiency.
• Istanbul strengthens its role as a hub between Europe and Asia.
• Airline alliances driving corporate connectivity.
• Reconfiguration of routes between Europe and Asia.
• Airlines and connectivity.
• Destinations to reach by car
Spaces & Events
• Sector news.
• Events shaping the congress agenda.
• IMEX Frankfurt maintains its leadership.
• IFEMA Madrid strengthens its commitment to international congresses.
• MiCo Milano and large-format congresses.
• Granada hosts the 5th ADEH-Venus Forum.
• Palexpo Geneva boosts scientific congresses.
• BTL Lisbon reinforces its positioning.
Agencies & Tour Operation
• Strategic intermediation.
• Travellers prioritise agencies with solid backing.
• DIT Gestión strengthens sector training.
• TUI consolidates its model.
• W2M drives its expansion.
• American Express: travel and technology.
• Trip.com accelerates its growth.
